As someone who has been in this industry for over 30 years, I have seen many trends come and go, many mistakes being made and many tried and tested techniques last the test of time. So let me share with you a few insights that will hopefully help you build, maintain and grow your business in 2024!

Trends to take note of:

Sustainability is the name of the game. People are loving eco-friendly materials. And guess what, we are all over it!

Rubberwood stands out as a sustainable and eco-friendly material due to its unique origins and environmentally conscious production process. Unlike traditional timber sources, Rubberwood comes from rubber plantations where rubber trees, primarily grown for latex production, are repurposed after the end of their latex-yielding life cycle. This repurposing not only reduces waste but also minimizes the environmental impact associated with the

disposal of these trees.

Moreover, the use of Rubberwood contributes to the conservation of natural forests since it provides an alternative to logging. The versatility of Rubberwood in various applications, from furniture to flooring, makes it a sustainable choice for eco-conscious consumers, promoting a circular economy and supporting responsible resource management.

Rubio Monocoat is known for their commitment to sustainability and environmentally conscious practices. Unlike traditional wood finishes that often contain harmful chemicals and solvents, Rubio Monocoat is formulated with natural ingredients, primarily based on linseed and carnauba oils. This composition minimizes the emission of volatile organic compounds (VOCs), reducing air pollution and promoting healthier indoor air quality.

Additionally, Rubio Monocoat is known for its single-coat application, which not only saves resources but also limits the overall environmental footprint associated with the production and application of the finish. By choosing Rubio Monocoat, consumers contribute to a more sustainable and greener approach to wood finishing without compromising on quality or durability.

Our American Suppliers are all FSC accredited! This means that when we purchase from them, we are helping forests, and the people who rely on them, thrive by supporting:

• Zero deforestation

Trees are harvested responsibly so there is no net loss of forest over time. Forests with irreplaceable values, such as old-growth forests, are identified and maintained. Reversing deforestation and maintaining irreplaceable forests are crucial to fighting climate change.

• Fair wage and work environment

All workers are provided with proper training, adequate safety protocols, and fair wages.

• Support the change from preservation to conservation

Plant and animal species are protected.

• Community rights

Local communities living in and around forest areas are consulted, and their legal and cultural rights to land and forest resources are respected.